With all the messages competing
for the attention and time of our customers, prospects and coworkers, we need
to think about ways to make our emails stand out as important, useful and
relevant to the recipients.
One key way is to write great
email subject lines.
According to the experts at the
email marketing service provider Mail Chimp, the best email subject
lines are short, descriptive and give the reader a reason to further explore
your message. The entire subject line should be 50 words or less and, unless
you want to trigger the spam filter or chill open rates, those words should not
To give you some context for these
rules, you can refer to this study of subject lines
with the best and worst open rates.
According to this post from the getting attention! blog, readers also respond well
to subject lines that:
Similarly, a post from copyblogger
shares that readers respond to subject lines containing emotional triggers
"because they speak to underlying desires and fears that nearly all of us
For a quick tutorial on two Google
tools that can help you create and pick the best subject lines for your next
email campaign, check out this post from the blue sky
Do you have any tips on writing
great email subject lines? Share them in the comments area here or at our Facebook and Twitter
by Bradley Eggers
5Rc8vH Wow, great post.Really thank you! Much obliged.
SYt9yt Fantastic blog post.Much thanks again. Will read on...
Beyond FoldersTM is written by a team of Pendaflex associates
passionate about time management, communications, productivity and workplace organization. Believing in "continuous improvement" on both a personal and professional level, they share their unique perspectives on subjects of common interest to our readers.