Who are you?
It is a timeless
posed it to Alice in Wonderland. The Who made it an anthem of their generation. And most of us would likely admit to asking it to ourselves
from time to time.
But knowing who we are is
more than just a personal matter. As business management expert Tom Peters observed in his seminal 1997 Fast Company article, The
Brand Called You:
We are CEOs of our own companies:
Me Inc. To be in business today, our most important job is to be head marketer
for the brand called You.
As Peters noted, over the
last two decades, we have changed the way we work. For most of us, normal
business life now consists of regularly switching jobs and occasionally
shifting careers. One constant in this steady stream of change is our personal
brand - the unique constellation of skills, interests, traits, passions
and perspectives that we bring to our work.
to Dan Schawbel,
author of Me 2.0:
Build a Powerful Brand to Achieve Career Success ,
personal branding is an ongoing "process by which we market ourselves to
others." It is also a constant process of learning how others perceive us. You
know you are doing a good job of branding yourself, Schawbel says, "when
self-impression is equal to perception (how you describe yourself is how other
people describe you)."
personal branding process starts with a good bit of candid self-scrutiny. Being
as clear and specific as possible, you should identify:
need some additional guidance, here are some great online resources on
identifying, building and managing your personal brand:
personal branding is an ongoing process, we consider this an ongoing dialogue
on a very important topic. We welcome your comments, questions and experience
shares about personal branding and look forward to continuing the conversation
here and throughout the Beyond Folders Community.
by Carly Fadako
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Beyond FoldersTM is written by a team of Pendaflex associates
passionate about time management, communications, productivity and workplace organization. Believing in "continuous improvement" on both a personal and professional level, they share their unique perspectives on subjects of common interest to our readers.