Does your business have a Facebook page? If not, it's time
to get one up and running. Mark Zuckerberg, Facebook's founder, didn't land the
coveted Time Magazine Person
of the Year just
because he has a lot of "friends." Zuckerberg achieved global acclaim because
he launched the best, most innovative social networking platform on the planet.
Don't let your business be left out of the party.
In this post, the first of a three-part series on
optimizing Facebook for business, we'll examine the difference between business
pages and personal profiles and provide tips on getting your business page,
also sometimes referred to as a "fan" page or a "brand" page, up and running.
Future posts will focus on to building a user base and a primer on what-not-to-do.
Business of Friends
So why create a business Facebook page? Business pages
provide companies (or organizations and causes) a low-cost platform for
distributing information and marketing materials to a global audience in a
wide-variety of formats (i.e. text, images, video, interactive games and
giveaways and more.)
The first step is the most crucial:
securing your company name on Facebook. Get started by visiting the Facebook
link. Next, assign administrator rights to others in your
organization that will need to add content or modify the page from time to
time. Add content to the site such as a profile thumbnail, photos and
information and be sure to generate a few wall postings before you begin to
"invite" fans to like your page.
For more details to consider, we like the excellent
Facebook Business Page from Forbes.com. Also, keep in mind
that it's possible to outsource your Facebook presence to third-party vendors
with an expertise in leveraging social media such as Buddy
Media which works for such major brands as Johnson &
Johnson and Target. Buddy Media is not alone; a quick Google search will turn
up numerous other companies who make the business of friends their day-to-day
Finally, remember while getting a page up and running is relatively simple, making it a valuable
marketing and analytics tool takes extra effort. Check back later in the week
for our post "Optimizing
Facebook: Getting "Liked" Online."
Have you helped your business create a Facebook page? Do you have any
tips for driving Facebook traffic? Share your thoughts here and on the Pendaflex Facebook page.
by Bradley Eggers
Beyond FoldersTM is written by a team of Pendaflex associates
passionate about time management, communications, productivity and workplace organization. Believing in "continuous improvement" on both a personal and professional level, they share their unique perspectives on subjects of common interest to our readers.