Optimizing Facebook: Getting “Liked” Online

Published Wednesday, April 06, 2011 3:39 PM

Remember Sally Fields famous "You like me, you really like me!" Oscar acceptance speech?  The speech lives on as one of Oscar's most endearing because we all could relate: who doesn't want to be liked? In today's global economy being "likeable" is now a crucial business proposition.

In our most recent post, we provided resources to get a Facebook business page up and running. Now we've assembled a list of resources to drive fans and traffic to your Facebook page again and again.

5 Tips for Optimizing Your Brand's Facebook Presence.  Includes information on creating the perfect profile picture and why establishing a publication schedule for Facebook content keeps users engaged and coming back for more.

Optimizing Facebook's News Feed to Get More "Likes."  Tips from a social media marketing expert including posting early in the morning for increased views and stragetgies for capitalizing on Facebook's new product launches which are more likely to crop up in user news feeds.

Optimizing Facebook Status Updates for Local Marketing.  Terrific post about "tagging" status updates with links to related Facebook content to increase traffic exponentially.

How we Got to 40,301 Fans in 4 Days.  Who wouldn't want to go from zero to more than 40,000 in less than a week? Great piece on strategies such as why running ads asking fans to "like you" pays huge dividends and why creating an incentivized "like" page is an absolute must.

Finally, don't overlook easy steps such as adding a Facebook icon to your web site and any emails you send. Keep in mind, it's possible to connect your Facebook, LinkedIn and Twitter accounts so posts are shared across the three platforms simultaneously. Of course, this only makes sense if you have a separation of church and state between your personal and business accounts. You won't want to be sharing personal posts across business platforms.

Before signing off, we leave you with an article on Facebook fan pages doing it right, assembled by well-regarded social media and marketing consultant Chris Brogan.  Check out the post for ideas of what works. 

Have you helped your business create a Facebook page? Do you have any tips for driving Facebook traffic? Share your thoughts here and on the Pendaflex Facebook page.

by Candie Harris


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