Standing Out from the Crowd: Aiming for Amazing

Published Wednesday, June 01, 2011 1:06 PM

Is your company amazing? Does it make an outstanding product, provide an unparalleled service? Do you do a top-notch job each and every day at work? If the answer to any of these questions isn't yes, it's time to examine why not.

A recent article in the Harvard Business Review, How to Turn Anything from Adequate to Amazing,  posits that in today's economy, doing a passable job is passé. Instead, businesses need to kick it up a notch and aim for amazing.

The article showcases two businesses, one a parking garage, the other a hospital, that have upended stereotypes (i.e. parking garages are ugly and dirty; hospitals have bad food) by creating businesses that so surpass expectations they generated unexpected revenue streams. The breathtaking parking garage not only houses cars, it's in-demand as a venue for parties and charity events; and the hospital's stunning looks and award-winning food brings makes it a wedding venue choice.

So what does it take to be amazing? Seek inspiration in others' excellence, you may find it fuels your own quest for aiming above the ordinary.

We take inspiration from the small business entrepreneurs in Inc. com's 10 Inspiring Success Stories.  And reading the profiles in Fast Company's The World's 50 Most Innovative Companies is like a Cliff-Notes of excellence.

Does your company have a culture of excellence? Do you believe "aiming for amazing" can help set you and your company apart from the pack? Share your thoughts here and at the Pendaflex Facebook page.


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