Customer Service is King

Published Friday, June 17, 2011 7:47 PM

Unhappy customers vote with their feet. Fully a third of dissatisfied customers switch companies or products due to bad service finds a recent study. That's a lot of customers walking out the door.

So how to deliver the "fast, friendly service"  that customers require?

Get Customercentric

Harvard Business Review examines the issue of customer service and satisfaction inside and out in a round-up of articles: Creating a Customer-Centered Organization.  Articles include creating brand superfans and why frontline workers are key ambassadors of your brand.

Or take a page from AmEx,  which boasts revamped call centers staffed with pros recruited from outside-the-box sectors such as the hospitality industry. Hiring customer service pros and tying remuneration to performance, drove up customer satisfaction metrics and decreased turnover: a winning combination.

For more case studies on companies that deliver unparalleled customer service, read Top 10 Companies For Customer Service. 

Does your company place an emphasis on customer satisfaction? Share your thoughts here and at the Pendaflex Facebook page.

by Bradley Eggers



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