Start-Up 101

Published Wednesday, July 13, 2011 1:57 PM

Launching a start-up requires constant juggling. Keep your eyes on the right balls with six tips for starting out  from senior contributor Norm Brodsky.

Brodsky's advice boils down to six core principles:

  • Don't assume you know what customers want.
  • Pursue the right customer, not all customers.
  • Consider an on-demand business model to keep debt down and cash on-hand.
  • Master the numbers, don't rely on wishful thinking or winging it.
  • Price your goods carefully, aim for the highest the market will bear.
  • Learn from failure; keep your eyes on the prize.

New endeavors come with a learning curve so bone up on the basics with resources such as's soup-to-nuts primer on start-ups and at 

Other resources include  which features nearly 2,000 how-to segments and Startup Nation, a web site offering a community where entrepreneurs can share information.

What resources proved helpful to you as a start-up? Share your thoughts here and at the Pendaflex Facebook page.




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