When was the last time someone handed you a
business card? In some circles, business cards are going the way of the
mimeograph and typewriter. In others, the business card still has relevance.
or About to Kick It?
Harvard Business Review editor Susy Jackson
examines the health of the business card in her tongue-in-cheek article The Business Card Is Dead, Long Live the
Business Card. Jackson concludes
that while younger, tech types don't place nearly as much emphasis on the
business card; they are far from over.
Jackson argues that business cards provide
an opportunity to learn more about a person than mere contact details.
Decisions about paper stock, font and color choices all speak to a person's
style and taste.
Marketing expert Martin
Lindstrom sees business cards as valuable real estate for brand building. In a
Fast Company article, Your Business Card Is A Billboard
For Your Brand--What Does Yours Say?, Lindstrom says business cards are
akin to the "napkin test."
"In my universe," says Lindstrom,
"a powerful brand should be able to explain their mission in a single
paragraph--the fewer words, the better. But what most brands forget is that
their business card is indeed their "napkin," a blank canvas enabling
them to communicate the essence of their brand (or fail to do so)."
Still, for many, especially the tech-savvy,
the paper business card is fast becoming a relic. Companies such as Hashable, About.me and Contxts.com make the
collecting and organizing of virtual contact information easy breezy. And an
app for the networking site LinkedIn makes it easier to share contact
information using Bluetooth.
Making the Most of Business Cards
Not ready to give up your cards? Make the
most of paper cards by carefully choosing the information you put on it.
Information need not be limited to phone and fax; cards in today's world often
include Twitter handles and QR codes, allowing
smartphone users to quickly scan the cards with applications like Cardmunch.
on optimizing business cards, we like the recent New York Times article Business Cards Go Paperless, or Almost. And online stationery site Minted.com offers business cards for the so-called tech geek.
you use paper or virtual business cards? Do you think the business card is dead
or alive and kicking? Share your thoughts here and at the Pendaflex Facebook
Beyond FoldersTM is written by a team of Pendaflex associates
passionate about time management, communications, productivity and workplace organization. Believing in "continuous improvement" on both a personal and professional level, they share their unique perspectives on subjects of common interest to our readers.