Have you jumped on the Pinterest bandwagon yet? The social networking
site is exploding in popularity and "pinning" is now giving "tweeting" a run
for its money.
If you've only vaguely heard of Pinterest, its time to upgrade your social
media smarts. Facebook isn't the only game in town you know.
Pinterest: An online "pin board," Pinterest
lets users "pin" images from across the web to virtual bulletin boards on its
site. Pinterest now has 11
million users, and unlike many other social
networking sites, is most popular among women ages 18-34. For users, the site makes
aggregating images, recipes and other content simple to collect and search.
Businesses, particularly retailers, need to be paying attention; Pinterest is
now driving more traffic to retail sites than Google+. This post provides a succinct overview of the
site, why it's useful and describes its business model. See what Pendaflex is doing on our Pinterest boards here.
Google+: If you're a Gmail or Chrome user,
you may be wondering what's the deal with Google's latest initiative Google+? Google's foray into social networking was strong out of the gate
last June but is now
languishing behind the big three: Facebook, Twitter and MySpace. The Wall Street Journal goes so
far as to call it a "ghost town" in a recent article. Still, the site offers options that
others don't such as "Hangouts" which allow for video conferencing for up to 10
people at a time. Google says it's in for the long haul, so the site may get a
chance to become more relevant. For more, read Time Spent on Google+ Dwindles While Pinterest Draws
Growing User Interest.
Instagram: In a little over a year and a half, Instagram has grown to be the most popular mobile
image sharing application available. Translation: if you took a cell phone
picture in the last year and a half, odds are good you shared it via Instagram.
For users, Instagram offers users the ability to experiment with the high
quality images and filters that mobile devices now offer, in a simple, easy to
use interface. For businesses, Instagram offers more than just a chance to showcase
product pictures, the platform provides opportunities to deepen brand building,
so go ahead and post photos of products on the assembly line, provide a sneak
peek behind the scenes of a fashion show, or share images of celebrities or
regular customers interacting with products. For more read, Instagram: 10 Tips to Tell Your Brand's
Story 1,000 Words at a Time.
Foursquare: Never again wonder where everyone is
hanging out without you: geo-location social networking site Foursquare lets you track the people in your
life. The site provides more than a virtual peek at where everyone is at any
given moment, it offers user generated recommendations, coupons and other
freebies from nearby businesses. For more, read Foursquare CEO: Not Just Check-ins and Badges.
So consider upping your social media
ante by giving some of these up-and-comers a try. And if you aren't yet a
regular user of the major players-Facebook, YouTube, Twitter
and LinkedIn- it's time to jump in and see just what
Facebook's other 800 million plus users are up to.
What is your favorite social networking site? Are
there some sites that make you think "no way, not for me" or "heck yea, sign me
up." Share your thoughts here and on the Pendaflex
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Have somebody tried Pinterest?
Is it worth to register?
Beyond FoldersTM is written by a team of Pendaflex associates
passionate about time management, communications, productivity and workplace organization. Believing in "continuous improvement" on both a personal and professional level, they share their unique perspectives on subjects of common interest to our readers.