Get Crazy: Courting Out-of-the Box Ideas

Published Thursday, March 22, 2012 7:24 PM

Twitter is the perfect example of a crazy, improbable idea-only 140 characters for communicating?!?-that caught fire, making early skeptics look positively antediluvian. 

But for every crazy idea that becomes a monster hit-Twitter is nearing 500 million users-any number fizzle into major flops. So how does one know when a big, over-the-top idea is destined for Twitter-style success or is destined to go the way of business dinosaurs like the Edsel, Betamax and Pets.com?

We've rounded up some reading from across the web that examines what Harvard Business Review writer Michael Schrage  calls "Goldilocks" crazy: not insane, not conventional, but "just right" crazy. 

We also look at articles that challenge readers to think outside-the-box, jettisoning clichéd ideas and conventional thinking. Use these tactics to come up with your own fresh and novel ideas.

How do you harness out-of-the-box ideas?  Share your thoughts here and on the Pendaflex Facebook page.

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