What does it take to
be a CEO? Brains, business acumen, vision, drive? All good guesses but
according to a new study by IBM, creativity is the most important
leadership quality for CEOs.
Generating Creativity
At Beyond Folders,
we frequently blog about how to enhance critical skills for workplace success.
Reading about the IBM study's finding that creativity plays a crucial role in
achievement has me wondering; is creativity an innate talent or is it possible
to enhance or foster creativity?
According to
creative triple-threat Tony Schwartz, an author, entrepreneur
and productivity expert, creativity can be trained and strengthened just as you
would any muscle. In a recent Huffington Post article 6
Invisible Secrets to Fostering Your Creativity, Schwartz posits that there are
six fundamental moves that anyone can take to fuel creativity. The steps
include:
Meeting Your Needs. Creativity requires energy. Assess what unmet
needs (sleep, diet, job, family dysfunction, etc.) are sapping your energy and
take steps to ameliorate those obstacles.
Training Creativity Systematically. Understand what Schwartz and others call the five
stages of creative thinking and work to train them: first insight, saturation,
incubation, illumination and verification. Schwartz steers readers to Betty
Edward's book Drawing
on the Artist Within for more insight on the stages of creativity.
Nurturing Your Passion. Place yourself in roles that excite your
imagination. Every job has aspects that are enjoyable, challenging and
meaningful. Identify steps for spending more time engaged in the aspects of
your job that nurture you. Creativity will follow.
Making Your Work Matter. Human beings are inspired when they contribute to
something larger than themselves. How can you expend energy at work on
contributing to others?
Making the Time. Creative thinking requires open-ended,
uninterrupted time, to reflect, meditate or daydream. Schedule this time as you
would any other must-do task.
Valuing Renewal. Understand that you are not a machine that can
hum along working indefinitely. Schedule breaks - time to rest or move your
body - these shifts in consciousness can allow creative breakthroughs.
How do you foster
creativity for yourself? Your colleagues
or subordinates? Share your thoughts
here and on the Beyond Folders Community's Facebook
and Twitter pages.
by Bradley Eggers