An Introduction to Building Your Personal Brand

Published Sunday, April 18, 2010 12:36 PM

We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.

This is the "simple" and "inescapable" truth that business management expert Tom Peters illuminated in his 1997 Fast Company article, The Brand Called You.

As Peters observed, we have changed the way we work. For most of us, normal business life consists of regularly switching jobs and occasionally shifting careers. One constant in this steady stream of change is our personal brand - the unique constellation of skills, interests, traits, passions and perspectives that we bring to our work.

According to Dan Schawbel, author of Me 2.0: Build a Powerful Brand to Achieve Career Success, personal branding is an ongoing "process by which we market ourselves to others." It is also a constant process of learning how others perceive us. You know you are doing a good job of branding yourself, Schawbel says, "when self-impression is equal to perception (how you describe yourself is how other people describe you)."

 

The personal branding process starts with a good bit of candid self-scrutiny. Being as clear and specific as possible, you should identify:

 

  • Who you are - What do you consider your greatest personal and interpersonal strengths? What are your most notable personality traits?
  • What you do - What are your greatest professional interests and passions? What do you offer through your work that is remarkable and has measurable and distinctive value? What are you most marketable skills? What are you most proud of in your professional life?
  • Who you help - Who benefits from your work? How and why do you help these people? How do they benefit from working with you (as opposed to someone else)? What would they identify as your greatest attributes?

 

After completing this brand discovery exercise, you can start building and promoting your personal brand. Dan Schawbel offers these five essential steps:

 

1.     Claim your Google profile 

2.     Reserve your name on social networks like LinkedIn, Facebook and Twitter as well as other social sites through Namechk.com or Knowem.com.

3.     Establish an online hub, such as a blog, where people can go to learn about you and what you do (stock the site with useful and relevant content, including articles you wrote, recent press mentions, video tutorials and endorsements from clients or managers)

4.     Participate in relevant conversations online (by writing helpful blog posts, commenting on other people's blogs and engaging your community via conversations on social networks) and offline (by attending industry events, writing articles for trade publications and holding seminars and workshops)

5.     Develop a reputation management strategy to monitor and respond to what people are saying about you and your brand (two helpful monitoring tools are Google Alerts and Twitter Search)

 

This last step should not be overlooked. As marketing expert Seth Godin remarks about life online: "Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you're on Candid Camera, because you are."

 

Just as personal branding is an ongoing process, we consider this an ongoing dialogue on a very important topic. We welcome your comments, questions and experience shares about personal branding and look forward to continuing the conversation here and throughout the Beyond Folders Community.

 

| More

Comments

# Motivation to lose weight said on Sunday, April 08, 2012 3:08 AM

6ZFjp0 Im grateful for the blog article.Much thanks again. Want more.

# buy oem software said on Thursday, May 03, 2012 10:46 AM

FiBkFK Really appreciate you sharing this article post.Really looking forward to read more. Want more.

# General Shopping said on Tuesday, July 17, 2012 7:58 PM

<img>pillsvx.net/.../img>

Our company is proud to offer you our all natural blend for ultimate masculine power!

the fast order of laredo,<a href=erectile-dysfunction-buy-viagra-cialis-drugstore-apotheke.com/viagra-paypal-australia.html>viagra paypal australia</a>,gelonida pharmacy,<a href=erectile-dysfunction-buy-viagra-cialis-drugstore-apotheke.com/generic-viagra-online.html>generic viagra online</a>,youth medicine forum,correction dysfunction erectile

Check out our October top 10 most popular male enhancement products!

an effective natural alternative to viagra,<a href=erectile-dysfunction-buy-viagra-cialis-drugstore-apotheke.com/cialis-overnight.html>cialis overnight</a>,texas pharmacy board joe lewis email,<a href=erectile-dysfunction-buy-viagra-cialis-drugstore-apotheke.com/home-remedies>home remedies erectile dysfunction</a>,alfina medicine cabinets,kidney disease and erectile dysfunction

Shopping for medications could be a pleasant and beneficial pastime! Check out yourself!

bestsellers lubbock,<a href=erectile-dysfunction-buy-viagra-cialis-drugstore-apotheke.com/.../a>,black cohosh pills,<a href=erectile-dysfunction-buy-viagra-cialis-drugstore-apotheke.com/sildenafil-australia.html>sildenafil australia</a>,new seizure medicine,natural herbs for erectile dysfunction

Don’t let depression spoil your life and the life of your boyfriend!

best viagra online buying,<a href=erectile-dysfunction-buy-viagra-cialis-drugstore-apotheke.com/aphrodisiac-louisville.html>aphrodisiac louisville</a>,medicine shoppe inc,<a href=erectile-dysfunction-buy-viagra-cialis-drugstore-apotheke.com/cialis-coupon.html>cialis coupon</a>,medicine school xavier,arginine dysfunction erectile

<img>pillsvx.net/.../img>

I'm happy, thanks!

# Mariela said on Sunday, August 12, 2012 8:41 PM

CHMP Issues Positive Sentiment for Merck’s VICTRELISTM (boceprevir), Oral Hepatitis C Virus (HCV) Protease InhibitorMerck , known as MSD outside the United States and Canada, today anuconned that the Committee for Medicinal Products all for Human Use of the European Medicines Agency has adopted a positive opinion under accelerated assessment1 recommending approval of the investigational medicine VICTRELISTM for the conduct of chronic hepatitis C virus genotype 1 infection, within combination near peginterferon alfa  

About Beyond Folders™

Beyond FoldersTM is written by a team of Pendaflex associates passionate about time management, communications, productivity and workplace organization.  Believing in  "continuous improvement" on both a personal and professional level, they share their unique perspectives on subjects of common interest to our readers.

Join the Beyond Folders™ Community of readers passionate about time management, productivity, communication and workspace organization.

Read BFC News


Quick Subscribe to BFC News
Go

Follow Beyond Folders™

 

Search

runat="server"