Writing clear, compelling communications
that seduce readers with style and conviction is a must in the modern
workplace. Need persuasion? Consider how many work products are written: e-mails,
cover letters, sales pitches, internal memos, presentations and blog posts.
Even the 140-character Tweet needs to pack a pint-sized punch.
Writing is a crucial part of daily work. Writing should convince
readers of your viewpoint and clearly communicate information or intentions. If
it doesn't, it's a wasted opportunity.
Writing best-sellers or award-winning work
requires enormous talent. Clear, compelling persuasive writing does not; rather
it calls for techniques anyone can master. Persuasive writing is characterized
by certain qualities, including:
Compelling prose uses a range of stylistic conventions. Repetition of
words and themes is one device; vivid metaphors and similes is another. Keep
writing energetic; avoid the passive voice. And remember that while brevity may
be "the soul of wit," it is also the hallmark of good writing. Keep it short
For more tips, learn from the pros at the Top
10 Blogs for Writers and consider
investing in two classic references: On Writing Well:
The Classic Guide to Writing Nonfiction and Strunk's Elements of Style.
Above all, practice your writing. Honing a skill takes time. We hope
you're persuaded it's worth a try.
What's it take to become a sublime expounder of prose like yoruslef?
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Beyond FoldersTM is written by a team of Pendaflex associates
passionate about time management, communications, productivity and workplace organization. Believing in "continuous improvement" on both a personal and professional level, they share their unique perspectives on subjects of common interest to our readers.