Looking for new clients, a job, or just want to meet new people? Networking could be your best opportunity.
.For many people networking can seem like a painful exercise. They are
afraid of saying something stupid, not knowing what topics to talk about
or possibly just find themselves wandering about. Most people could
definitely benefit from some helpful networking tips!
For the most part, networking is a procedure for generating new business
leads. The purpose is not to sell but to establish a rapport with
someone that will allow you to follow up with later on. It differs from
a social event in that your goals are different.
According to a study by the University of Michigan 25 percent of us
suffer from “smalltalkaphobia” or fear of small talk. In a business
environment we often don’t know the people we are meeting and we are not
sure how to approach these strangers.
Here are some questions you can ask yourself to see if you suffer
from “smalltalkaphobia”.
Do I use any excuse to avoid a networking event?
When I am in a small-talk situation, does the conversation lead to an
awkward silence?
Do I worry that I won’t know what to say when I approach someone?
Am I afraid the other person will ask me a question about a topic I know
nothing about?
Do I worry I will say something offensive or stupid?
Am I reluctant to join a group of others talking?
If you answered yes to 3 or more questions you suffer from
“smalltalkaphobia”.
Even though networking can cause us much anguish, it is the best way to
create and expand your business. People will buy from people they like
and from recommendations from people they trust. In a social setting
people get a better idea of who you are. Consider this, according to the
U. S. Census bureau hiring executives rank good attitude and good
communication skills some of the qualities they most consider important
when hiring a new employee. It would stand to reason that people you do
business with will look for those same qualities.
Networking offers specific benefits to you an your company.Below are
seven benefits from business networking
Extend your reach
Increase your company's name recognition
Generate new leads
Find other companies that can lead to new
relationships
Referrals from leads you generate
Statistically
networking leads to larger contracts
A networking lead takes 30
percent less time than a traditional marketing lead
The best time to network can be stated, any time and any place. There
are places and times that can be the most productive. Seek out
associations, professional affiliations and organizations that have
members that you are looking for in a client. You may also want to seek
out associations with members that can introduce you to the client you
are looking for. Do your research and establish a goal before you attend
any networking event.
