How to present your ideas in ways that move people to action
Every good presentation has a specific objective. At times that
objective may be simply to inform, enlighten or educate. In many
instances, though, the objective is to get your audience to react in a
positive way and to take action. Perhaps you want them to buy
something, or you want to convince them to adopt and act upon a new
business strategy.
Whatever objective youre looking to achieve, its important to
realize that in order to do so, you must be in sync with the people
youre trying to reach. Much like an entertainer who can capture a crowd
and totally win them over, the best and most successful presenters are
able to connect with their audience.
To follow are five ways to
do just that:
Work some humor into your presentation. You dont have to be a
comedian. However, a short and applicable joke at the beginning of your
presentation may be appropriate to help relax you and your audience.
Better yet, tell a short humorous story (it doesnt have to be
knee-slapping funny, just amusing) perhaps something very timely that
just happened. For example, you might relate very well on a personal
level to your audience if you said something like on the way to the
meeting room, I came across...
Act relaxed, even if youre not feeling that way. If youre
squirming, your audience will feel uncomfortable. And worse, they will
direct their attention and concentration to your uneasiness...instead of
the content of your presentation. Breath deeply whenever possible to
help keep your composure. Do not allow your eyes to shift around
nervously. Do not shuffle your feet, sway from side to side or use
excessive motions with your hands. And do not check your watch or a
clock on the wall.
Keep up your energy level. You want your audience to be as
excited about what youre presenting as you are. Therefore, be
enthusiastic in the way you present. Communicate the strongest points of
your presentation with confidence, conviction and assuredness.
Be yourself. While giving an oral presentation, trying to imitate
a great orator or changing your personality can backfire on you. If you
act phony you will likely be perceived that way and your presentation
may not be fully accepted or even believable.
Challenge your audience. Almost everyone loves a challenge,
especially in the competitive business world. For example, if youre
presenting to a group of sales professionals, toward the end of your
presentation you could challenge your audience to get out there and
raise customer satisfaction to 97% while also increasing sales numbers
22% compared to last year! This approach gives the audience definitive
goals to strive for, inviting and moving them to take specific action as
a result of your presentation.
