Pendaflex® Introduces SureHook™ Hanging Folders
Melville NY, July 23, 2009
Esselte®, a leading provider of office products and organizational
solutions under its premier Pendaflex® brand, is proud to announce the
introduction of its revolutionary new Pendaflex® SureHook™Hanging
Folder. The SureHook Hanging Folder is designed to be stronger and more
durable than other hanging folders.
In an effort to improve upon its high standards for quality, Pendaflex
set out to develop a hanging folder of unparalleled strength and
durability. Pendaflex started by listening to the people who matter
most: the end-users. Using consumer insights gathered through its
proprietary research techniques and rigorous product testing by real
people in real office situations, Pendaflex has created the SureHook
Hanging Folder incorporating the revolutionary new patent-pending
SureHook technology. The SureHook Hanging Folder is designed to exceed
the expectations of both consumers and retailers.
It’s no wonder Pendaflex is so proud and excited by its innovative new
office solution. SureHook’s impressive new features were created through
an intelligent approach to product development. As a result, Pendaflex
believes the SureHook Hanging Folders are “smart by design.”
The SureHook Hanging Folder’s patent-pending technology features
extra-sturdy metal rods and longer, stronger plastic hooks with built-in
tension springs. That means the folder won’t bend or sag even if it’s
overstuffed. It also means SureHook stays on rails and slides with ease.
If that’s not enough, SureHook has a reinforced top and bottom to make
it even more durable.
SureHook fits in perfectly with existing filing systems and is certain
to become the new standard for hanging folders. Finding folders and
storing documents is now easier than ever. According to Meryl Altuch,
Director of Marketing, “The SureHook Hanging Folder raises the bar for
hanging folders. Based on our research, we are convinced that the
SureHook Hanging Folder solves important issues end-users face in
everyday filing, including bending and sagging of folders and folders
that don’t stay secure on rails. We couldn’t be happier that this new
product delivers to consumers the features they want.”
To help spread the word about SureHook, Pendaflex has recruited
hard-working spokes-folder, Hercules T. Pendaflex. You can meet “H.T.”
online at
www.pendaflex.com and see why he’s so proud to be a SureHook Hanging
Folder.
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About Esselte Corporation. Esselte Corporation is the North American
business of the Esselte Group, one of the world’s premier manufacturers
of organizational solutions. The Esselte Group is a $1 billion office
products company with subsidiaries in 31 countries and distribution in
more than 120 countries. Esselte Corporation’s products are sold in
North America under the Pendaflex®, Oxford® and Leitz® brands.
